Bright Lights, Big Pretty

 bright lights, big pretty

‘Bright Lights, Big Pretty’ brings Bloomingdale’s beauty and New York City together to celebrate the brand new, freshly renovated and upgraded beauty floor at Bloomingdale’s 59th street flagship. We were challenged to guide the customer throughout the entirety of the renovation with a few interactive pitstops along the way. Bringing new and exciting experiences to the floor while introducing the customer to all of the new brands, we wanted to transform the space into a ‘beauty playground’ reaffirming Bloomingdale’s has the best beauty floor in New York City.