Every week new Beauty and Fragrance products are launched at the Bloomingdale’s 59th street flagship location. In collaboration with each brand, I design and project manage visual experiences for these launches in some of the most prominent spaces within the store and main entrance window presentations. Keeping the Brand’s DNA in mind, these activations are tailored to Bloomingdale’s and can only be experienced at 59th street. Below are just a few of these activations.
Partner with global brand marketing to review product launch and activation scope.
Develop 3D concepts to scale brand direction to Bloomingdale’s environment.
Design custom fixtures and print graphics using brand provided assets and global staging inspiration.
Gain production approval from global brand marketing.
Review technical drawings with production vendors, provide feedback and final production approval.
Manage production and installation timelines.
GUCCI Memoir - 2019
BURBERRY Hero - 2021
BVLGARI Allegra - 2021
YSL Libre - 2020
GIVENCHY L’Interdit - 2021
GIVENCHY Irresistible - 2021
TUMI Awake/Unwind - 2021
TUMI Continuum - 2021
TUMI CONTINUUM 2021