‘Window Into Seoul’ was Bloomingdale’s (and my own) love letter to South Korea. When designing this shop I took inspiration from my own personal experience in Korea. From the bright lights of Myeong-dong fashion district to the street-style and nightlife of Itaewon-dong all coming together into a once in a life time shopping experience as many brands featured in the 8 week long pop up are not available in the United States. We partnered with W Concept, Amore Pacific, Korilla BBQ, Peach Mart, and our amazing Curator, Minya Oh, to bring Seoul to New York, San Francisco, and Los Angeles.
Rendering
Graphic art direction
Custom neon design and layout
Custom fixture retro fit design
Custom product display design - Amore Pacific x W Concept
Vehicle/ claw machine wrap design direction
Sourcing
Prototyping
Production Management
New York, New York (Courtesy WWD)
New York, New York
Los Angeles, CA